Blogs

    How to Find Influencers in Easy Ways: Complete Guide   As a brand, influencer marketing plays an immense role in your growth. Whether it is spreading the word about your brand or generating more leads, influencer marketing can help you in several ways. But having said that, we also know how difficult it…

7 Innovative Influencer Marketing Campaigns to Draw Inspiration From 2022   Without a doubt, influencer marketing is a big deal today in the world of marketing. After seeing the immense results that it can bring, more and more brands around the world are putting their time, effort, and money into influencer marketing campaigns. Whether you…

    YouTube Vs Instagram Influencer Marketing: What is Better?   If there is one thing that influencer marketers or those who are just starting out with influencer marketing are confused about, then it’s YouTube vs Instagram influencer marketing. While both these platforms- Instagram & YouTube, are very powerful, when it comes to choosing either,…

    What are Influencer Marketing Challenges Faced by Brand?   Influencer marketing is, undoubtedly, one of the best tools that brands have when it comes to putting their brand out there. When done right, influencer marketing can get excellent results for the brand. However, like most things, that also comes with its own set…

    Top Influencer Marketing Mistakes to Avoid – For Brands & Influencers   If you want to know which mistakes one should avoid when it comes to influencer marketing then you have landed at the right place. Whether you are just starting out with influencer marketing or trying to figure out what went wrong…

    How to Measure Influencer Marketing ROI: The Ultimate Guide   If you wish to know how to measure influencer marketing ROI then you are definitely at the right place. Sure, you might have an amazing idea for your next influencer marketing campaign but how do you find out whether the campaign is giving…

      Nano Vs Micro Influencers: Why are they still Important?   Nano, micro, macro, mega- you sure may know about influencers but did you know that they could be categorized depending upon their size of following? While a nano influencer is someone who has less than 10,000 followers, a mega influencer has millions…

    How to make Instagram Feed Aesthetic: 6 Expert Tips If you are looking for tips on how to make your Instagram feed aesthetic then you are definitely at the right place.  There is no doubt that an aesthetically pleasing Instagram feed will have people visiting and following your profile like nothing else. Especially…

    How to Choose the Right Influencer Marketing Platform For Your Brand   How to choose the right influencer marketing platform is a question that every brand has. And rightly so. When a brand invests a huge chunk of its revenue into influencer marketing, getting results is something that every brand expects. Today, influencer…

    How Social Media Influencers Can Make Money in 2022: Top 5 Ways   Are you looking to have a career as a social media influencer? Or have you already started and you are slowly climbing your way up to become an ‘influencer’? Or you could just be intrigued by influencers and what they…

      8 Upcoming Influencer Marketing Trends for 2022   Influencer Marketing is a dynamic industry that continuously keeps evolving. The Market value has drastically increased from 6.5 billion in 2019 to 13.8 billion in 2021. Thus, in 2022 brands are approaching content creators and influencers to curate engaging content to promote their products…

    8 Strategies on How to Increase Brand Awareness on Social Media   If you are wondering how to increase brand awareness on social media then you are at the right place.  Today, if you aren’t using social media to market your brand then you aren’t marketing right. Social media is a great tool…

    7 Effective Types Of  Collaboration On Instagram   Brands have chosen different types of collaboration on Instagram, as it is more cost-effective and reaches the target audience in no time. Collaborations not only benefit the brand but the Influencer as well. You can expect great results if you promote your products or services…

    The Ultimate Guide on How to Grow Instagram Organically   If how to grow Instagram organically is a question that has been hovering in your mind then you have arrived at the right place.  Instagram is undoubtedly one of the most engaging social media platforms that have seen unprecedented growth in recent years.…

    How to Find the Right Influencer for Your Brand   How to find the right influencer is a question that every brand has. Brands might think that they can sign a famous influencer with thousands of followers and get their job done. But in reality, it is a little more complex than you…

      Influencing a Full-Time Career Influencer marketing is a newfound career and has grown rapidly in the past few years. But the question is, how to become an influencer? Find your one particular niche that you are truly passionate about and are an expert at. Express your content with your niche on various…

    6 Benefits of Influencer Marketing to Grow Business   In this technologically driven world, everyone is a slave of the internet. People wake up every day and the first thing they probably do is check their social media. An average person is known to spend about 2 hours scrolling through social media daily.…

    How to be a Fashion Influencer on Instagram in 2021 Is it your dream to be a fashion influencer on Instagram? Well, in that case, you are certainly at the right place. There is no better time to pursue a career in fashion than now as Instagram has created unparalleled opportunities for all…

    Influencer Marketing Trends 2021 for Fashion Brands If we talk about influencer marketing trends 2021, fashion and lifestyle brands should perhaps be talked about first.  While marketing techniques have been around for several decades, influencer marketing has completely transformed the way a consumer perceives a fashion brand. All thanks to the fashion influencers…

As Brands and social media users get more aware of influencer marketing, the effectiveness of micro-influencers continues to increase exponentially.