How Social Media Influencers Can Make Money in 2022: Top 5 Ways


Are you looking to have a career as a social media influencer? Or have you already started and you are slowly climbing your way up to become an ‘influencer’? Or you could just be intrigued by influencers and what they do for a living. Either way, how do social media influencers earn money is a question that many have. If this question has been hovering around in your mind as well then you are at the right place. Here, in this article, we won’t just talk about how influencers earn money but also ways on how social media influencers can make money in 2022.

The cash flow is probably one of the most lucrative parts of social media influencing as a career. The best part is that influencers have not one but multiple sources of income. If you too are looking to start your career in this, here is how you can become an influencer.

Now, without any further ado, let us get into our topic right away and take a look at what these ways are.

How can Social Media Influencers Make Money in 2022


1. Sponsored Posts or Content

Sponsored posts already are and will continue to be the number one way that influencers make money, in 2022. 

You might already be aware of what sponsored posts to mean. And for those of you who don’t know, sponsored posts are the posts or content that influencers create for a particular brand in exchange for a payment.  

No matter what the platform is, sponsored content is everywhere, especially Instagram, Facebook, and YouTube. The post or content created could directly be about the product/ service in question or could include it indirectly. However, every sponsored post created has ‘sponsored post’, ‘in partnership with’, or ‘ad’ mentioned on it.

An influencer can earn good money with such content with the exact amount depending upon the brand the influencer’s follower count.

2. Affiliate Marketing

Another way on how do social media influencers earn money is through affiliate marketing. The concept behind affiliate marketing is quite simple and the rewards are often quite good.

How do Social Media Influencers Earn Money

An influencer can approach brands that offer affiliate programs. And after this is done, the influencer can advertise or talk about the brand’s products. The influencer also includes the links to the specific products in either his social media posts, YouTube videos, stories, or in similar content. And every time a user clicks on that particular product and makes a purchase, the influencer earns a small commission.

There are numerous brands out there that offer affiliate programs. So, this is one of the best ways on how social media influencers can earn money.

3. Product Lines

Another way that social media influencers make money online is through their product lines. A lot of influencers have their own product lines, either clothing lines, make-up product lines, or something else. This is an excellent way for influencers to make money.

Also, it doesn’t always need to be a full-fledged product line or brand. Several influencers also come up with smaller product lines and sell merchandise that is related to their channel. This could include t-shirts, mugs, stationery items, and more.

4. Brand Ambassador

If you are still wondering how social media influencers can make money then one way is by becoming a brand ambassador. While this is a lot similar to sponsored posts, there are a few differences here. 

Being a brand ambassador is usually a long-term partnership while creating a sponsored post can be a one-off. A brand ambassador partnership can be at least a 6-month or 1-year deal with a brand. 

Needless to say, in such a partnership, the influencer represents the brand and earns money for the same.

5. Advertising

If we talk about more ways on how social media influencers make money online then advertising is one of them. It is especially useful if the influencer has a website or a podcast. 

How Social Media Influencers can Make Money

The influencer can have any advertisement displayed somewhere on his website and can earn money every time the ad is clicked on. Not just that but the influencer can earn money just to have an advertisement displayed on his website. The advertisement could be placed either on the sidebar or somewhere within the content.

Similarly, if an influencer also makes YouTube videos, he can generate income through YouTube’s ad revenue share and earn a portion of money every time a viewer views an ad on the influencer’s channel.

We hope this article cleared your doubts on how social media influencers can make money. We talked about the top 5 ways here. Which one of these 5 ways did you find the best?