How to Choose the Right Influencer Marketing Platform For Your Brand
How to choose the right influencer marketing platform is a question that every brand has. And rightly so. When a brand invests a huge chunk of its revenue into influencer marketing, getting results is something that every brand expects.
Today, influencer marketing is one of the most efficient ways of reaching a wider audience and generating more sales for your brand. And as a brand, if you aren’t already into influencer marketing then you are certainly missing out on a lot.
You might think that finding an influencer yourself doesn’t need much and is something that you can manage on your own. However, there is a lot to it than you might think. And that is where these influencer marketing platforms come to your rescue. It is always wise that you choose an influencer marketing platform that can make the task of finding influencers and streamlining other processes easier.
Just choosing an influencer marketing platform isn’t important but choosing the right one is. So, before you begin your hunt for an influencer marketing platform, there are a few things that you should consider.
Confused about how you can find the right platform for yourself? Worry not, as we at Pokeify have compiled this detailed guide for you.
5 Questions to Ask While Choosing the Right Influencer Marketing Platform
To help you choose the right platform for your brand, here are a few questions that you need to ask yourself.
1. What kind of influencers do you want to work with?
This is an important question that you need to assess. You need to assess whether the kind of influencer that you are looking for is something that you can get from the influencer marketing platform. Or it is that the platform has only a specified type of influencers? This will ensure that you don’t accidentally join a travel platform when you were actually looking for a beauty platform.
You need to make sure that the platform you are looking for is able to offer influencers within multiple niches. At the same time, the platform should also be able to give you enough influencer options.
So, it is important to know whether the platform you are looking at offers you a large enough selection.
2. What features does the platform offer?
The next question on our how to choose the right influencer marketing guide is to help you assess the features offered by the platform. Are the features offered transparent and of use to you?
There are many platforms that offer advanced features. While advanced and multiple features don’t always mean a good platform, there are a few features that you should look out for. Does the platform let you track performance, offer you content rights, or offer performance tracking?
‘N’ number of features is not the goal here but useful features are what you need to be looking for.
3. Is the platform user-friendly?
Let’s be honest here- nobody likes complicated platforms. The easier the platform is to use, the better it is. If you need hours and hours to figure out how the platform works then it is probably best to skip it.
An easy-to-use platform will also prove beneficial in the longer run. To assess how easy it is to use, going through the platform’s website and signing up on it can help.
4. What are the packages offered by the platform?
It is important to know whether the packages offered by the platform make sense. While a platform could offer good features, its prices could still not be justified. You could take a look at the prices offered by different platforms to get an idea.
Also, is the platform able to offer the expected ROI depending upon the prices that it is charging?
If you are looking for ways on how to choose the right influencer marketing platform, your budget is definitely something that you should consider.
5. Are you getting the data that you need?
Data speaks everything. After all, your influencer marketing campaigns would be of no use if you didn’t track and analyze your data properly. So, the platform should be able to get the right data to you.
However, to know whether you are getting the data that you need, you should know what you need first. You can make a list of things that are important from your perspective and then check whether the platform is able to deliver those to you.
If you are not getting the data that you need then it will just end up creating more confusion and make it harder for you to track results.
Before you choose a platform for yourself it is important that you do thorough research. Check out a number of platforms, keenly observe what they are offering, and then compare. This method should help you find the right influencer marketing platform for your brand.
Considering all of the points mentioned above, Pokeify is the ultimate solution for all your influencer marketing needs. With a number of influencers listed on Pokeify, a range of packages, and best services, and an easy-to-use interface, Pokeify is your one-stop for everything influencer-related tool.
Here, we talked about how to find the right influencer marketing platform. Keeping these 5 questions in your mind and assessing them carefully will surely bring you closer to finding your right platform.