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How to Find Influencers in Easy Ways: Complete Guide
As a brand, influencer marketing plays an immense role in your growth. Whether it is spreading the word about your brand or generating more leads, influencer marketing can help you in several ways. But having said that, we also know how difficult it can be to find influencers for your brand, especially when you are a new brand and just starting out.
In this article, we answer one of the most common questions that influencer marketers have. So, if you have been in the same dilemma, then you are surely in the right place. Here, we will specifically talk about how you can find influencers for your social media. And, we are certain that following this guide will help you get one step closer to finding just the right influencer for the brand.
But before we move on to that, what exactly is the definition of the ‘right influencer’?
Well, to answer it in short- the right influencer would be someone who understands your brand’s product and ideologies and is able to portray it well through his/ her marketing campaign. This right influencer should also be someone who belongs to the same niche as your brand does.
4 Easy Ways to Find Influencers
1. Use Hashtags
Hashtags are a great way to discover content and even influencers on Instagram or other social media sites. Hashtags make social media content a lot more discoverable and that’s a great benefit for marketers. You can follow hashtags that are relevant to your brand.
The kind of hashtags that you look for depends upon your industry. And after you start following these hashtags, your main task is to look out for influencers who produce related content.
Following your relevant hashtags or even generalized hashtags like #ad or #sponsored can help you find relevant influencers. If there’s a post that you like, you can check out the influencer’s profile and see if they can work for you.
2. Google Search
The next on our list of how to find influencers in an easy way is a simple Google search. A Google search can help you find anything, including relevant influencers for your brand. However, what you need to remember here is that your search term needs to be as specific as possible.
Not just Google but a simple search on Instagram or YouTube can also help you find some good and relevant influencers. You can use search terms like ‘fashion influencers in India’ or ‘Indian lifestyle influencers’ and the search results will generate some of the most relevant results. After that, you can shortlist the influencers that you like and decide whether you would want to work with them.
3. Use an Influencer Marketing Platform
If you ask us how to find influencers in an easy way then what we would recommend is using an influencer marketing platform. Influencer marketing platforms like Pokeify already have several influencers registered with them. This wouldn’t just save you time and effort but also get you the best influencers for your brand.
With Pokeify’s extensive list of influencers and the advanced analytics provided, making a choice has never been easier. What’s more, is that you can find influencers within your own niche with ease. All that you need to do is register with these platforms and then, everything is just a click away. Some platforms (like Pokeify) also provide options that help you shortlist the influencers that you like.
With such advanced options, great analytics, so many choices, and accurate results, using an influencer marketing platform is something that we strongly recommend.
4. Check out your competitors
Checking out your competitors’ social accounts will also make it easier to choose an influencer for your brand. Take a close look at the kind of influencers that they are working with. This will give you an idea of the kind of influencers that you should work with.
This will also give you a list of influencers who belong to your niche. And while you do not necessarily need to work with the influencers your competitor is working with, doing this will certainly give you a clearer idea. Especially if you are just starting out with influencer marketing, checking out your competitors’ social accounts can be quite beneficial.
FAQs –
1. How do I find influencers within my own niche for Instagram?
There are many ways to look for influencers within your niche. You can do a simple Google search with the relevant keywords and that will help you find the right influencers. You can also use Pokeify’s influencer discovery tool which is known to get the perfect results. All you need to do is enter search terms like- ‘fashion AND Delhi’ and our tool will fetch the best fashion influencers in Delhi for you. Similarly, you can look for influencers across multiple niches and locations.
2. How can I find influencers for multiple social media platforms?
Finding influencers has become quite easy. Either you can find influencers through a Google search or you can even find influencers through the social channel itself. Additionally, you can also make use of influencer discovery tools or platforms like the one provided by Pokeify.
3. How can I find the perfect influencer for my brand?
First of all, you need to make sure that the influencer you intend to work with is genuine. An influencer who buys fake followers or likes is a complete no-no. The right influencer would be someone who understands your brand’s values and products well and portrays that through his/ her work. Also, you can choose influencers depending upon their following size, engagement rate, etc.
We hope this article cleared your doubts on how to find influencers in easy ways. Here, we shared 4 very easy steps on how you can find the best influencer for your brand.