How to Find the Right Influencer for Your Brand
How to find the right influencer is a question that every brand has. Brands might think that they can sign a famous influencer with thousands of followers and get their job done. But in reality, it is a little more complex than you might think.
As a brand, it is important that an influencer’s values align with your brand’s in order to ensure successful brand campaigns. Even the slightest controversial post could lead to a huge nightmare. So, to avoid this, there are some tips and tricks that you can keep in mind and get the perfect influencer that matches your brand.
But before we share those with you, let us tell you why influencer marketing is important. Well, the global reach of influencer marketing has grown tremendously in the past few years and there is no doubt that influencer marketing is here to stay. This marketing strategy can help your brand reach a large audience, increase brand awareness, and drive sales. Moreover, it is also shown that the general audience trusts an influencer’s opinion just as much as a friend’s or neighbour’s. Keeping all of this in mind, it is definitely time that you give influencer marketing a try if you haven’t already.
Now, here are some expert tips on choosing the right influencer for your brand from us at Pokeify, your ultimate influencer marketing partner.
5 Ways to Find the Right Influencer for Your Brand
1. Understand what you are looking for
Before you begin your hunt for the right influencer, you fully need to understand what it is that you are exactly looking for. As we mentioned, it is extremely important that the influencer’s content/ work style aligns with what your brand stands for.
And to ensure that this alignment is taken care of, you need to be aware of your brand’s values as well as its mission. You can note down the things that are the most important considering your brand and then find an influencer that fits the best.
Similarly, it is also essential that you look for an influencer within your own brand niche. While an influencer might be into creating food-related posts, that doesn’t always necessarily mean that he/she might be appropriate for an organic food brand. Hence, the more specific that you can get here, the better it is.
2. Engagement Rate
If you need to know how to find the right influencer for your brand then you must know that your search doesn’t just end at an influencer who has a lot of followers. What is also important here is the influencer’s engagement rate.
Engagement rate determines how hooked or engaged an influencer can keep his/ her audience and it can be determined by the number of likes, comments, shares, or other responses to the influencer’s posts.
To make the task easier, there are various Instagram engagement calculator tools that you can use. An engagement rate that is between 1% and 5% is considered to be good enough and the average Instagram engagement rate is 1.22%.
To avoid any issues later and to ensure that your brand campaigns are successful, ensuring authenticity is equally important. An influencer who is known to create authentic posts around a product/ service rather than straight away posting product advertisements is always trusted more.
Influencers who genuinely care about a brand and put in efforts to create authentic posts for a brand are what you should look out for.
No matter what your niche might be, it is always crucial that you only connect with influencers that are known to create quality and authentic content.
4. Credibility in your niche
While knowing how to find the right influencer for your brand, it is important that you check their credibility within your brand’s niche.
To know how credible a specific influencer is, the kind of posts they create, and their familiarity with that particular topic should give you an idea. Do their posts show that they are well-informed about the topic that is the same as your brand’s niche? If the influencer’s posts demonstrate expertise then you can be certain that the influencer can be trusted for your brand.
5. Relevant Audience
After all, the ultimate purpose of influencer marketing is to get more leads for your own brand. And if an influencer’s audience isn’t relevant enough for your own brand then a brand campaign with that particular influencer isn’t going to be of much use to you.
Getting into the comment section on an influencer’s social media handles or even going through their follower’s list can give you an insight into this.
Here, we told you 5 ways on how to find the right influencer for your brand. Always remember that before you choose an influencer, it is important that you do in-depth research to get the best out of your campaigns.