Written by
8 Strategies on How to Increase Brand Awareness on Social Media
If you are wondering how to increase brand awareness on social media then you are at the right place.
Today, if you aren’t using social media to market your brand then you aren’t marketing right. Social media is a great tool to reach your target audience and generate more sales for your brand. However, it is easier said than done; especially on an initial level.
Standing out on social media as a brand and carving a niche for yourself is certainly not an easy task. But in order to get the best out of your social media marketing strategy, brand awareness plays an important role. It is the first step towards building your brand and establishing its identity on social media. In fact, about 85% of businesses are known to use social media for the primary purpose of brand awareness. After all, how would people buy your products or services if they don’t even know about you?
If you wish to make your brand more discoverable then you definitely aren’t the only one. Come along, as we at Pokeify help you with our extensive guide on how to increase brand awareness through social media.
How to Increase Brand Awareness on Social Media
1. Engaging Content
Every time a person visits your social media profile, your content is the first thing that he/ she notices about you. It gives out your brand’s first impression and an insight into what your brand is all about. And if you fail to impress your visitor with the kind of content you post, you stand chances of losing a follower and possibly a potential customer too.
Hence, it is extremely important that you post engaging content that is sure to keep a person gripped. It is your ability to grab your audience’s attention that will ultimately get more people-driven towards your brand.
2. Influencer Marketing
One of the best ways to increase brand visibility on social media is through the use of influencer marketing. Influencers have a huge following on social media and their reach can help get a word out for your brand.
If you use influencers who are relevant to your brand’s niche, your chances of improving your
brand awareness amplify multifold. It is perhaps the best social media strategy to increase brand awareness.
By using a relevant influencer, you ultimately reach your target audience. Moreover, social media users are also known to trust an influencer’s opinion, improving your chances at better brand visibility.
And if you are looking for just the right influencer for your brand, trust Pokeify to do the job for you.
3. Optimize your Profile
Just creating a social media profile isn’t enough, you need to optimize it too. As soon as a person visits your profile, he/ she should get an idea of what your brand is all about and what exactly it is that you do.
An average person is known to have a short attention span and hence, it is important that you grab a person’s attention within those few seconds. For all of this, it is necessary that you optimize your profile as a part of your social media strategy to increase brand awareness.
4. Conduct Giveaways
Giveaways are another one of a great way to increase brand awareness through social media. People love free stuff and so, it is a great way of letting more and more people know of your brand.
Instead of conducting a giveaway standalone, you can partner with another brand and host a giveaway in collaboration with them. Hosting a giveaway will ensure that more and more people know about your brand and you are sure to reach a much wider audience this way.
5. Promote your social media as much as you can
This is one of the best tips on how to increase brand awareness on social media. Wherever you get an opportunity to promote your social channels, take it up without a second thought.
Whether it is your website, email campaigns, or something of a similar sort, make sure that you drop links to all your social media accounts wherever possible. It is important that you put in every effort that you can to make your brand more discoverable.
6. Hashtags
Hashtags play an extremely important role, especially from a brand perspective. The right hashtags have the ability to help you reach a wider audience and let more people know of your brand. Posts that have hashtags 
are known to generate more engagement than posts that do not have any hashtags.
While the path to increasing brand awareness through hashtags might be a long one it is definitely something you should consider for your overall social media strategy.
7. Sponsored Ads
If you are still looking for ways on how to increase brand awareness on social media then sponsored ads are your way to do it.
While this strategy will cost you some money, it is definitely an effective one. Social media algorithms are designed in such a way that they let users see content that is the most relevant to them. So, your sponsored ads will only be displayed to people who are likely to resonate with your brand and also a sure-shot way of reaching a wider audience.
The best part is also that you can customize who can see your ads and more.
8. Collaborate with other brands
Just like influencers, brand collaborations are important too. When you collaborate with another brand, you present your brand to its followers too.
There are various types of brand collaborations that you can think of. This can include making a video together, conducting a live stream, hosting giveaways, and much more.
Here we talked about 8 practical strategies on how to increase brand awareness on social media. Which out of these 8 strategies did you like the best and do you plan to make a part of your social media strategy?