8 Upcoming Influencer Marketing Trends for 2022
Influencer Marketing is a dynamic industry that continuously keeps evolving. The Market value has drastically increased from 6.5 billion in 2019 to 13.8 billion in 2021. Thus, in 2022 brands are approaching content creators and influencers to curate engaging content to promote their products with go-to strategies. Influencer Marketing Trends 2022 are going viral as brands are always action-packed at the end of the year with new holiday influencer campaigns.
As 2022 approaches, it’s very important to keep a track of the new trends in influencer marketing.
What will be Influencer Marketing Trends for 2022?
Let’s have a look at 8 Influencer Marketing Trends which will emerge in 2022.
1. Podcast Influencers
As the lockdown approached, people started listening to podcasts more than ever to keep themselves entertained.
This gave a rise to more influencers and content creators, creating podcasts to reach out to their audience.
Podcasts make sure that the product is well informed to the audience, reaching out to high-income consumers.
More Brands are marketing to audio listeners by investing in Nano and Micro-Influencers. This helps deliver better brand awareness as compared to other influencers which have a larger following.
2. User Experience
Instagram has come up with out-of-the-box features such as an “audio” feature to search samples and save song songs for future content.
Instagram also introduced a map, which can help you explore new locations such as restaurants, cafes, events.
When a new business is launched, Instagram provides pricing, product/services information, reviews, contact information, and much more. This keeps the user hooked onto the app and spending more time on it.
3. Non profit organizations
Since the global pandemic has turned into an economic downturn. People have come forward and have started donating for the better good.
Instagram Influencers have promoted many non-profit organizations encouraging people to donate.
Micro-Influencers urged their followers to help the needy in any way possible during the lockdown period, with groceries or money and encouraged them to support social programs.
This new influencer marketing trend can help people in their tough times.
4. Live Shopping
This is one of the most favorite influencer marketing trends and has had a great impact on influencer marketing ROI. Live shopping allows you to directly shop from the app, which boosts social commerce. Facebook and Instagram have rolled out live shopping features which deepen connections with shoppers and drive sales as well.
Live shopping helps you interact and engage with your customers. You can also save your videos so that viewers can continue shopping after the live broadcast.
5. Pop Culture Connections
We all have never been so engrossed in the music. Audio features on Instagram, Facebook are enabling brands to leverage this for their social media strategies.
Music allows you to connect with your audience even faster.
Also now you can create reels on Instagram by using popular dialogues from your favorite TV Shows and Movies to create engaging content for brand promotions as well.
6. Long term Partnerships
Long-term partnerships between brand and influencer are like a marriage.
Regular content needs to be posted by the influencer, so as to engage with the audience and use the benefits of the products. Consistency is the key to success in influencer marketing trends.
This will make sure that the influencer continues to work with the brand in the future and this will retain the partnership between the brand and the influencer.
7. New Social Platforms
New social media platforms have emerged, keeping up with influencer marketing trends. In 2020, Tik Tok emerged as a blast and was untouchable as new creators joined the platform and created engaging content with their creativity.
As Tik Tok got banned in India, it gave birth to new platforms such as Clubhouse, Moj, and MxTakatak, audio-based social apps, which are also a total hit with today’s youngsters.
8. The emergence of New Influencers
The rise of Nano and Micro-Influencers is a preferred choice over Celebrity Influencers.
Celebrities have more followers and draw more attention, but their brand promotions feel more like advertisements. Brands not only want attention but awareness, engagement, right alignment, and creativity which can only be fulfilled by Nano and Micro-Influencers.
Influencers with around 25k followers have the highest engagement rate of 7% which is more beneficial to brands.
Influencer marketing trends keep evolving over time. To keep up with the competition, a brand needs to be aware of the new trends in influencer marketing. In order to achieve the latest influencer marketing trends, brands need to collaborate with the right influencers to share the right message to their audience. Influencers keep themselves updated with the latest new trends in influencer marketing to create content that will make a difference.
Influencer Marketing Trends benefit the brands as well as the Influencer. It increases the brand’s reputation in the market as they have explored new venues in the Influencer Marketing Industry and helps the Influencer gain recognition and fan base through their content.
Social media marketing campaigns need to be effective and fresh to keep up with influencer marketing trends that will shape the brand’s content.