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Nano Vs Micro Influencers: Why are they still Important?
Nano, micro, macro, mega- you sure may know about influencers but did you know that they could be categorized depending upon their size of following? While a nano influencer is someone who has less than 10,000 followers, a mega influencer has millions of followers. The number of followers goes up in ascending order from nano to mega influencers. However, in this article, we will exclusively talk about nano vs micro influencers and what their differences are. Not just that but we will also tell you why they are important and help you decide the right kind of influencer for your brand.
If you are a brand that is looking to hire relevant influencers that have a small yet significant following then you are at the right place. Especially in such cases, knowing the difference between nano influencers and micro-influencers becomes important to help you make an informed choice.
Nano Vs Micro Influencers
In simple terms, a nano influencer is someone who has followers in the range of 1000 to 10,000. Whereas, a micro-influencer is someone who has followers in the range of 10,000 to 100,000. This is the basic difference between nano and micro-influencers.
Now that you know a basic difference between the two, let us know more about them and find out what kind of influencer is best suited for your brand.
Why are they Important?
As a brand, you might think that hiring all the big (macro or mega) influencers is the way to go about an influencer marketing campaign and that’s what will give you the best results. However, you need to know that, that is not always true. In fact, nano and micro influencers are highly relevant and important for brands.
There is usually a general belief that when it comes to following, the bigger is always the better. However, it doesn’t always take a huge following to create an impact. Influencers who have a small following can often create an impact too.
Influencers who have a small following can often resonate more with brands. At the end of the day, a good influencer marketing deal is all about how much the influencer cares about a brand and resonates with its core values and ideas. And a nano or a micro influencer can help you achieve just that.
Here are a few benefits of hiring influencers with smaller follower numbers:
- They have a strong influence within their community.
- Followers are known to trust them.
- They are quite engaged with their audience.
- They have a high engagement rate.
Nano Vs Micro Influencers – What to Choose for your Brand
Now, let us come to the important question of what kind of influencer you should choose for your brand. The short answer to this question is- it depends. And as for the long answer, keep reading.
To be able to decide what is best for you, you need to keep a few points in mind. The first thing that you can consider is your budget. A macro influencer would obviously charge more than a nano influencer. So, depending upon how much you are willing to pay, you can choose your type of influencer. A lot of times, nano influencers do not charge any money but work for you in exchange for a free product. If you are looking for such a deal then you can also get multiple nano influencers involved.
Another point that you can consider here is the type of followers you are looking for. If a small following is something that can work for you then nano influencers can be your choice. However, if you wish to get an influencer with a bigger audience then a micro influencer can be your choice.
The best way to find influencers for yourself would be through an agency or an influencer marketing platform like Pokeify. With a host of different types of influencers listed with us, you can choose what’s best for you.
We hope that this article helped you understand nano vs micro influencers and how you can make a choice for yourself.